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From Whisk to Wonder: The Story of Moi Doughssier

Updated: Jul 17, 2025

Where It All Began – The Moi Doughssier Story

Moi Doughssier didn’t start with a business plan. It started with two small daughters, a quiet kitchen, and a craving — not just for desserts, but for meaning.

Founder of Moi Doughssier with her two daughters — the inspiration behind the brand’s story

After 14 years as a full-time mum, I wasn’t sure where I fit into the world anymore. But every time I baked — folding batter, dusting flour, pouring love into a cake — I felt a little more like myself. That kitchen became my place of rediscovery. It brought me back to who I was.

So I went back to school. With butterflies in my belly and a whisk in my hand, I trained to become a pastry chef. I learnt the science. I fell in love with the art. And most importantly, I dreamt up a space where I could share it with others.


The Birth of Moi Doughssier

I didn’t want to build a bakery. I wanted to build a feeling — of home, warmth, joy, and indulgence. A space where you could walk in and feel seen. Where bread wasn’t just food — it was care, patience, and old-world charm baked into every slice.

Nafisa in her chef coat, just after completing pastry school

So, with trembling hands and a full heart, we opened the doors to Moi Doughssier in Vashi.

Our sourdoughs were naturally fermented, our Bomboloni filled by hand, and our coffee brewed slowly — just like everything else we did.

The response? Overwhelming. We now serve over 1,500 customers a month, many of whom have become friends, cheerleaders, and extended family. They come for the bakes, yes — but they stay for the feeling.


What Comes Next: An Invitation from One Woman to Another

If you’re reading this and you’ve ever felt like you were meant for something more — a place of your own, something to build with your hands and heart — then this next bit is for you.

A poised moment — Nafisa, having built Moi Doughssier, now ready to guide others on the same path

Moi Doughssier is now ready to grow — not through big chains, but through people who believe in the magic of small things done well.

We’re opening up franchise opportunities, and we’re especially excited to connect with women who’ve dreamt of owning a café. Whether you’re restarting your journey like I did, or simply waiting for the right idea — this could be it.

You don’t need to have it all figured out. You just need to care deeply. We’ll walk the rest of the way together.


Let’s Talk

If this stirred something in you, don’t overthink it. Just drop a note. Let’s have a conversation — woman to woman, dream to dream — and maybe become part of the Moi Doughssier story.


📞 Call/WhatsApp: +91-9867113900

📍 Visit us in Vashi or try the experience yourself:

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